Blockchain game industry‌

With the increasing popularity of online games and streaming media, the adoption rate of blockchain games is increasing exponentially. In the past 6 months, the number of blockchain gamers has increased 9 times, from slightly more than 100,000 users to more than 1 million.

According to the recent blockchain game report of the blockchain Game Alliance (BGA), more than 2 million independent active users connect to blockchain Dapps for the first time every day. At the same time, the types of games are growing, and the number of only active wallets interacting with game dapps will reach 1.19 million in October 2021.

Blockchain driven games continue to represent most of the activities of the DAPP industry, surpassing NFT and DeFi. This trend shows that although emerging industries are in the throes of speculation, which is pushing up volatility, the user network in the game field is growing rapidly.

As the blockchain game is still in its infancy, the attraction developed by some top game platforms has been very prominent. The top two blockchain games, "Alien World" and "Axie Infinity" have more than 1.8 million users in the past 30 days. Other games, such as Splinterlands, have hundreds of thousands of users. The numbers behind these games highlight how blockchain based games attract users competing with mainstream games.

Based on the recent high retention rate, players playing blockchain games are more committed than traditional players. According to recent research, the retention rate of games is generally 60%, while the retention rate of the best performing games is as high as 75%. On the contrary, according to AppsFlyer, the monthly retention rate of mobile applications is generally only 4.5% at most. This figure highlights the potential of blockchain games to attract and maintain audiences.